Company Name – Concept, what it is for and examples

We explain what a company name is and what this legal attribute is used for. Also, some examples of well-known brands.

Business name
The business name is the name under which an organization or company is registered.

What is a company name?

Just as people have a legal identification usually composed of one or more first names, one or more last names and an identification number in the records of their nation, trading companies have a given name at the time of foundation. This name is your company name or company name.

Thus, when we use the latter term, we refer to the specific name under which a specific organization or company was registered, that is, the official and legal term to refer to it collectively, and which initially distinguishes it from other organizations.

The company name of a company will appear in its founding document, and identify both the legal person and the organization’s community, so it is used at formal, administrative and legal levels.

This name can be the one that appears on your official stationery or in your advertising announcements, or can be strictly bureaucratic in use and give way to a pseudonym or a more salable name (Commercial name) with which to identify their products. For example, the McDonald’s company has in some countries the business name “Arcos dorados, CA” (Golden Arches).

The steps for registering a business name are determined by the commercial laws of each nation, but in general it tends to be a rigorous process to demonstrate the originality of the name, since using a foreign business name is considered plagiarism and is subject to legal and juridical sanctions for the ownership of intellectual rights.

Similarly, changes of company name are usually subject to control processes and documentation, since changing the name of an organization, especially if it has capital and assets that may affect third parties or that may be affected by an illicit origin, should not serve to escape justice and hide illegal actions.

Examples of company name

Business name
Pepsi’s business name is PepsiCo, Inc.
  • Tradename. McDonald’s / Business name: Arcos Dorados, CA
  • Tradename. Plinpin Toys / Business name: Carlos Fernandez, EIRL
  • Tradename. Cheese Bazaar / Business name: Chascomús, SA de CV
  • Tradename. Fish The Mermaid / Business name: PFV imports.
  • Tradename. Proceramics / Business name: Grupo Fernández, SA
  • Tradename. Pepsi / Business name: PepsiCo, Inc.